MINNEAPOLIS, MN – (October 2, 2024) - Digital Sport by Hot Paper Lantern (DSHPL), a specialty division within Hot Paper Lantern focused on brand strategy, communications, and marketing, helps its sports-related clients articulate their value proposition, build tailored reputations, and achieve growth among audiences that matter has been named the public relations agency of record for Players Health. DSHPL will provide strategic public relations services, which include a wide range of research, insights, and implementation of media relations and content development support for Players Health.
Players Health is a leading provider of insurance products and services, offering general liability, employee benefits, sports safety data, and NIL protection, among others. Their offerings are designed to help organizations manage and mitigate risk, ensuring athletes are safeguarded both on and off the field.
“Our partnership with Digital Sport by HPL allows us to amplify our mission of protecting athletes at all levels by leveraging their media relations experience and advisory services to grow our brand,” said Jason Berry, Chief Marketing Officer of Players Health. “DSPHL has a proven track record of enhancing their clients' visibility in the media and we are looking forward to the impact they will have in showcasing us as a leading resource for athlete safety, risk management, and specialty insurance.”
DSHPL will implement a comprehensive PR strategy to elevate Players Health’s visibility, focusing on media outreach, storytelling, and thought leadership initiatives. By securing media placements in key sports, business, and insurance publications, the agency aims to position Players Health as a leader in athlete safety and risk management solutions. This will be complemented by content development efforts highlighting the company's innovative products and commitment to youth sports safety.
“Safety and risk management can no longer be afterthoughts in youth sports and collegiate athletics. Modern challenges demand a fresh approach; one that embraces collaboration, data, and a passion for improving the lives of young athletes,” said Ed Moed, CEO of Hot Paper Lantern. “Players Health’s vision and tenacious commitment to athlete safety set a new standard in the industry, and we’re confident our agency can amplify their impact and support their mission to safeguard athletes at every level.”
To learn more about Players Health, visit: https://www.playershealth.com/
About Digital Sport by Hot Paper Lantern
HPL Digital Sport is a specialty division within Hot Paper Lantern focused on brand building, fostering growth, and promoting clarity through communication in the sports world. Hot Paper Lantern is an integrated marketing and communications agency that helps brands enhance their reputations, build brand relevance and thought leadership through our core capabilities of branding, public/media relations, performance marketing, social media, and sophisticated design. For more information, visit www.hpldigitalsport.com.
About Players Health
Players Health is a sports technology company providing digital risk management services, reporting tools and insurance products to sports organizations to empower them to stay ahead of their ever-changing safety and compliance responsibilities. Working towards establishing the safest environment for athletes, Players Health views the health and safety of athletes as a priority in today's sports landscape.
Media Contact:
TJ Criares
Digital Sport by Hot Paper Lantern
tcriares@hotpaperlantern.com
