Hot Paper Lantern is a US-based business consulting, brand strategy, marketing and communications firm that helps international companies successfully break into the North American business market. We work with clients that range from emerging startups to Fortune 500 companies, spanning technology, manufacturing, financial services, consumer products, and healthcare categories.
We've found that many overseas companies lack the insights and strategic approach needed to successfully raise capital and engage US customers. This isn't a criticism of these companies; rather, it's a recognition of the reality that US businesses and consumers require a strong foundation of confidence and trust before embracing foreign products or services on a broad scale.
Our expertise is in taking international companies to market, showing them how to break through, and holding their hand as they build both an identity and a brand, win US business, and raise capital. Based on years of experience in doing just this, we have created our own "HPL Blueprint," which includes five key steps that our clients follow for success. They are:
Develop a go-to-market plan - One that identifies with your target audience, delves into what truly matters to them, and explains why your approach is uniquely positioned to stand out. This plan should serve as a detailed, action-orientated guide for execution, complete with a timeline and comprehensive budget.
Ensure that your brand is tailored for the US market - A brand identity and messaging that resonate in one region might be effective locally but may not translate well to the US. It’s essential to adapt your visual identity and value proposition to align with the expectations and needs of US audiences.
Develop materials, such as an investor deck, that tell a compelling story tailored to this market - Whether you're raising capital or showcasing your unique value to US audiences, it’s essential to create materials that resonate and leave a lasting impact.
Build your identity through credible PR - Create news, storylines, and a narrative that will be of interest and that matter to media, and begin to create visibility that your prospects will see.
Prioritize marketing that matters - Too much time is often spent on marketing approaches that don’t make a difference. Success isn’t determined by how much money is spent but by honing in on strategies that genuinely connect with your prospects and make an impact.
Whether the team at Hot Paper Lantern simply guides you through these steps, or is retained to implement and lead these efforts, our Blueprint is customized to meet your needs and drive impactful results in the market. Connect with us using the form below.
