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Consumers are Increasingly Motivated by Politics

Julianna Jacobson
March 25, 2025

Hot Paper Lantern's SVP of Marketing Communications, Julianna Jacobson, recently shared her insights with Consumer Affairs about how brands are navigating political and cultural issues that, if supported, could alienate a significant portion of their customer base.

Jacobson addressed the emergence of this rising concern following consumer boycotts of Tesla due to Musk's political involvement.

Read the full article here.

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