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strategic

Communications

HPL’s mission is to help brands build and protect their reputations through strategic earned and social media campaigns, ensuring they gain mind share, build awareness, and influence their most vital stakeholders. Whether an established B2B brand or a rising start-up, we help clients raise the profiles of their people and solutions with dynamic storytelling and compelling content published across earned and social media channels. We excel in simplifying the complex and guiding our clients through the ever-evolving communication landscape.
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EXECUTIVE COMMS

We work directly with CEOs and their leaders to create
better connections and engagement with the stakeholders that
drive their businesses. Our services include:
  • Thought Leadership
  • Social Media Management
  • Executive Coaching
  • Speaking Opportunities
  • Speechwriting
  • Internal & Employee Communications
  • Spokesperson Media and Presentation Training

Social Media

We build, manage and maintain our clients’ B2B and B2C social media channels to engage and influence critical audiences. Our services include:
  • Social Media Monitoring and Measurement
  • Social Activation for Leaders and Spokespeople
  • Content Development
  • Brand and Executive Community Management
  • Paid & Organic Social Media Campaigns
  • Influencer Marketing

PUBLIC RELATIONS

Brands entrust our teams to build and protect their reputations. We thrive on helping clients target and influence the right B2B and B2C audiences. Our services include:
  • B2B and B2C Media Relations
  • Message + Narrative Development
  • Media Training
  • Online Reputation Management
  • M&A Communications
  • Crisis Communications
  • Media Monitoring
  • Reputation Benchmarking

EMPLOYEE RELATIONS

Companies constantly undergo transformation, which requires compelling internal communications strategies that build understanding and buy-in among all employee groups. Our services include:
  • Messaging Framework & Strategy
  • Content Strategy + Creation
  • Employee Experience Strategy
  • Executive Communications
  • Employee Value Propositions
  • Employee Surveys
  • Employer Branding
  • Strategy Implementation

Brand Strategy

From startups to legacy brands, we build or redefine brands through dynamic storytelling and design. Our services include:
  • Rebranding
  • Target Audience/Persona Mapping
  • Brand Narrative
  • Mission, Vision, Values
  • Competitive Differentiators and Value Proposition Development
  • Brand Personality
Want to connect?
Let's talk!
connect@hotpaperlantern.com

Not everybody wants to work 40 hours, and I don’t think historically people have always wanted to, but there was no other option. And now, there are, quite frankly, options.”

- Communications Executive

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