NIKON SMALL WORLD

Life Under the Microscope

Overview

It’s Nikon’s microscopic world, and we’re just living in it! For 48 years, the Nikon Small World Photomicrography Competition has been regarded as the leading forum for showcasing the beauty and complexity of life as seen through the light microscope. Open to anyone with an interest in microscopy and photography, the competition has recognized scientific technique and artistry from around the globe. One of our longest-term clients, Nikon Instruments shares these hidden marvels with the general public to educate and inspire them.

Approach

To ensure optimal awareness and representation of this year’s competition, we implemented a multi-pronged media relations strategy. Through extensive research, relationship building and content development, our team effectively targeted journalists in print, television, radio and social media with an interest in art and science from around the globe. These efforts increased digital engagement with the Nikon Small World website and social channels while revealing the hidden worlds that only a microscope can capture.