A Fierce Strategy for Conversion.
SUPERCHARGING THE JOURNEY.
Walking 39.3 miles to end breast cancer isn’t easy, but the reward is big! And, in 2017, AVON 39 aimed to recruit more warriors to make an even greater impact.
We created a new path to participation. Refreshed brand. Seamless website. Better analytics. The result? Boosted badass-ity, designed to drive registrations among a broader market of warriors.
PRETTY (FEARSOME) IN PINK.
Our diverse team of integrated marketers refreshed AVON39’s brand and re-engineered AVON39’s marketing mix.
We re-architected the digital user experience, deploying new, on-brand websites at the national and local levels. We left no stone unturned, creating a holistic ecosystem that powers eyeballs to the AVON39 website – and drives participation.
PAVING THE WAY.
Shouting AVON39’s story from the rooftop, the omni-channel approach also included media buys, social media outreach and programmatic advertising—all to help breast cancer reach its own finish line.