“Handle” Your Brand With Care

Stephanie Smith, Communications Specialist


In celebration of Mother’s Day, the San Diego Padres were challenged by Budweiser to change their Twitter handle from @Padres to @Madres. In return, Budweiser promised to do something for Padres fans at their next home game.

Creative? Yes. Mutually beneficial? Probably. Well-planned? Not so much.

What the Padres didn’t anticipate was someone to swoop in and take the @Padres handle in their absence.


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