Building a Modern Agency for the Platform Economy

In this interview, Chief Strategy Officer Mike Friedin discusses the challenge of establishing a digital footprint and how microservices and digital enablement are the future. 

Thank you so much for taking our questions! Tell us a little about your business and your specific role?

While maintaining our role in PR and Communications, we are in the process of launching a new business unit called Hot Paper Lantern. This launch is based on our transformation from a media focused professional services firm to a diversified, modern agency that is built for the platform economy. The main focus of the business now is consulting, marketing services and digital enablement. My role is Chief Strategy Officer – Global Digital Lead and Head of Innovation.

Read the full interview in The Digital Enterprise.