VP of Social, Laura Bedrossian, now talks exclusively about Game of Thrones. Just don’t ask her about the ending. (Warning: contains spoilers)
We love a brand that goes over the top for moms on Mother’s Day. But while the @Padres stunt was thoughtful, it wasn't well thought out.
Pursuing astronomy in my free time has served as an ongoing reminder that inspiration and new ideas often come from unexpected places.
The way customers are accessing content is continually changing and brands need to engage with users on their terms.
Writing a press release that will actually get picked up is hard. Our VP of communications shares how to do it.
Instagram has entered the payments space. Our VP of social strategy shares why this is a "logical evolution."
Hot Paper Lantern's Crisis Response Index monetizes the value of speed and effective communication after a crisis.
By keeping an open dialogue about the challenges women face and supporting one another’s goals, we can help each other rise up.
It was the best of times, it was the tweets of times, it was the time our VP of Social Media tested Twitter's Promote Mode for 6 months.
Corporate learning programs have an alarmingly low return on investment. We set out to change that.