Caleb Freeman

Caleb Freeman

SVP, Experience

Experience is the new battleground for brands.

As senior vice president of experience at Hot Paper Lantern, Caleb is responsible for making sure creative solutions include best-in-class interactive design, the voice of the customer and are driven by insightful data. Possessing over 12 years’ experience in crafting user-centric, design-driven solutions, Caleb has lead projects and initiatives for a wide variety of companies, ranging from start-ups to Fortune 500s.

Exploiting his passion for all things “experience,” Caleb harnesses a skill-set of market research, data science, content strategy, digital storytelling, brand integration, interactive design, and efficient functional development. He is actively involved in the creative community, serving as partner and advisor for a number of digital applications, primarily within the health and wellness sector.

Before joining Hot Paper Lantern, Caleb led the customer experience group at Peppercomm and ran a web and app design-build shop in St Louis, Missouri, providing solutions for clients ranging from app start-ups to pro sports athletes.

Interested in learning more? Reach out to Caleb at