INSIGHTS


Learn what's new and get our take on the latest issues
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"How to Enter the US Market" - HPL's Blueprint for Success
Our expertise is in taking international companies to market, showing them how to break through, and holding their hand as they build both an identity and a brand, win US business, and raise capital.
Why Employers Should Encourage Fathers to Take Paid Leave
The stigma surrounding paid parental leave for fathers is diminishing as more companies offer benefits and time off to new dads.
Carol Dasaro
2/12/2024
The What’s In and What’s Out of Communications and Social Media in 2024
In-and-out lists are definitely in for 2024, but what else is “in” for this year in the world of social media, marketing, and communications?
Julianna Jacobson
1/19/2024
Five Lessons We Learned from Starting Our Agency
Hot Paper Lantern is celebrating its fifth anniversary this month. Usually, we don’t make much of these milestones, but it is a moment to reflect on lessons learned and look forward to the next five.
Ed Moed and Ted Birkhahn
10/19/2023
Top 8 Pros & Cons of Hosting Company Events in the Metaverse
With technology evolving at a dizzying pace, it can be difficult to wrap your head around everything -- but one thing is for certain: the Web3 era is among us and poised to revolutionize how our clients engage with their audiences.
9/14/2023
5 Steps to Hosting an Event in the Metaverse
In the ever-evolving corporate landscape, hosting company events in the metaverse has emerged as a novel and intriguing approach, offering unique opportunities for immersive and engaging experiences. Based on firsthand experience, we identified five essential steps to hosting a successful event in the metaverse.
8/23/2023
Building Brands Through a Downturn
In an article for PRNews, Ted Birkhahn shares some cost-effective ways for start-ups to build their brands and businesses through an economic downturn.
Ted Birkhahn
8/7/2023