Hot Paper Lantern enabled Barnes Aerospace to transform its 165+ year-old brand into an aerospace component powerhouse.
During the time HPL and I worked together, it was my responsibility to tailor digital content to boost full-funnel engagement from existing and prospective customers, employees, and shareholders.
The legacy brand warranted a refresh, and with HPL's strategic approach to brand strategy, identity creation, content and video creation, web design and implementation, and other areas, the billion-dollar brand now stands out in a league of aerospace competitors.
Aside from the branding and creative support, HPL's innovative approach to technical elements stood out. For instance, we launched a website on time and budget while undergoing HPL-recommended enhancements. As a partner, HPL reached the maximum rating on an evaluation scorecard by considering crucial elements of design, infrastructure, and ease of use for post-implementation maintenance.
It was refreshing to have such open communication about timelines and deliverables, with an MVP launching within weeks of the signed RFP. The experience was so gratifying that I consider the relaunch of BarnesAero.com the most relaxed website launch I've ever facilitated.
Rarely do I have the pleasure of working with partners that deliver creative and technical projects quickly, securely, and with a reasonable investment ‒ and I found it in HPL.