HPL in the news
We love a brand that goes over the top for moms on Mother’s Day. But while the @Padres stunt was thoughtful, it wasn't well thought out.
Pursuing astronomy in my free time has served as an ongoing reminder that inspiration and new ideas often come from unexpected places.
The way customers are accessing content is continually changing and brands need to engage with users on their terms.
Writing a press release that will actually get picked up is hard. Our VP of communications shares how to do it.
Instagram has entered the payments space. Our VP of social strategy shares why this is a "logical evolution."
We sit down with Ted Birkhahn, President of Hot Paper Lantern, to discuss the recently published Crisis Response Index.
Hot Paper Lantern's Crisis Response Index monetizes the value of speed and effective communication after a crisis.
By keeping an open dialogue about the challenges women face and supporting one another’s goals, we can help each other rise up.
Giving a business the ability to better target and enable sales through more personalized message and content delivery has evolved to a hot topic.
It was the best of times, it was the tweets of times, it was the time our VP of Social Media tested Twitter's Promote Mode for 6 months.
The lines between traditional marketing disciplines and other business functions are blurring.
Behind the scenes with CEO Ed Moed and the bold step he took to create a different type of agency.