HPL in the news
We sit down with Ted Birkhahn, President of Hot Paper Lantern, to discuss the recently published Crisis Response Index.
Hot Paper Lantern's Crisis Response Index monetizes the value of speed and effective communication after a crisis.
By keeping an open dialogue about the challenges women face and supporting one another’s goals, we can help each other rise up.
Giving a business the ability to better target and enable sales through more personalized message and content delivery has evolved to a hot topic.
It was the best of times, it was the tweets of times, it was the time our VP of Social Media tested Twitter's Promote Mode for 6 months.
The lines between traditional marketing disciplines and other business functions are blurring.
Behind the scenes with CEO Ed Moed and the bold step he took to create a different type of agency.
Media training typically focuses on nailing an interview. What’s often missing is a look at the reporter’s POV and what goes on inside the newsroom.
Brands spend a lot of energy pretending their competitors don’t exist. They shouldn't.
Without a strong brand architecture, brands will struggle to outpace their competition and stay relevant.
“Brands today have a lot that they’re up against,” and as a result, they have to keep pace with change.
Corporate learning programs have an alarmingly low return on investment. We set out to change that.