Thinking ahead.
Stories from the platform economy
Behind Every Great Brand Is a Strong Foundation
Without a strong brand architecture, brands will struggle to outpace their competition and stay relevant.
Building a Brand in the Digital Economy
“Brands today have a lot that they’re up against,” and as a result, they have to keep pace with change.
HPL & SwissVBS Team Up to Modernize the Way You Learn at Work
Corporate learning programs have an alarmingly low return on investment. We set out to change that.
Inspire a Culture Within Your Organization
Defining a culture at an organization starts with knowing what the expectations are and then leading by example.
Dunkin’ Says CYA, but Donuts Still Matter for Brands
Who cares if your brand sells baked goods? Take advantage of what's trending with consumers.
Bold Steps and Misses Podcast Series
Creating a better experience for your customers starts with building a digital stack for the future: a conversation with Michael Friedin.
Why Media Advocacy Matters for Communicators
Communications professionals hold a responsibility to stand up for rigorous, fact-based journalism.
Agency Vets Launch Hot Paper Lantern
Peppercomm co-founder and CEO Ed Moed is exiting the firm next month to launch an affiliate brand called Hot Paper Lantern.
Building a Modern Agency for the Platform Economy
Chief Strategy Officer Mike Friedin discusses the challenges of digital and how microservices and digital enablement are the future.
Your Content Should Look a Lot Like a 19th Century Bride
Remember that old wedding rhyme “something old, something new, something borrowed, something blue?”
Marketing Wisdom is Literally Everywhere
I love a good podcast, and DesignBetter.co is one of the best out there. I felt so inspired that I typed up a recap with insights.
Avoiding Legal Pitfalls on Social Media
Hot Paper Lantern's VP of Social Strategy, Laura Bedrossian, is featured in this article from the Association of National Advertisers.
