Thinking ahead.
Stories from the platform economy
“Handle” Your Brand With Care
We love a brand that goes over the top for moms on Mother’s Day. But while the @Padres stunt was thoughtful, it wasn't well thought out.
What Does Astronomy Have To Do With Client Service?
Pursuing astronomy in my free time has served as an ongoing reminder that inspiration and new ideas often come from unexpected places.
Why it’s Important to Have a Cohesive Mobile Customer Experience
The way customers are accessing content is continually changing and brands need to engage with users on their terms.
Writing Press Releases That Actually Get Read
Writing a press release that will actually get picked up is hard. Our VP of communications shares how to do it.
Instagram Could Be the Next Big Thing For Digital Commerce
Instagram has entered the payments space. Our VP of social strategy shares why this is a "logical evolution."
The Crisis Response Index
We sit down with Ted Birkhahn, President of Hot Paper Lantern, to discuss the recently published Crisis Response Index.
How Can a Company in Crisis Protect Its Stock Price?
Hot Paper Lantern's Crisis Response Index monetizes the value of speed and effective communication after a crisis.
HPL Women Share Career Advice They Wish They’d Heard Earlier
By keeping an open dialogue about the challenges women face and supporting one another’s goals, we can help each other rise up.
Account Based Marketing and The B2B Buyer Slog
Giving a business the ability to better target and enable sales through more personalized message and content delivery has evolved to a hot topic.
My 6-Month Test Of Twitter’s Promote Mode
It was the best of times, it was the tweets of times, it was the time our VP of Social Media tested Twitter's Promote Mode for 6 months.
A New Agency Paradigm
The lines between traditional marketing disciplines and other business functions are blurring.
Launching Hot Paper Lantern
Behind the scenes with CEO Ed Moed and the bold step he took to create a different type of agency.
