Thinking ahead.
Stories from the platform economy
Burger King does the unthinkable, acknowledges McDonald’s exists
2 minute read
Brands spend a lot of energy pretending their competitors don’t exist. They shouldn't.
Behind Every Great Brand Is a Strong Foundation
2 minute read
Without a strong brand architecture, brands will struggle to outpace their competition and stay relevant.
Building a Brand in the Digital Economy
3 minute read
“Brands today have a lot that they’re up against,” and as a result, they have to keep pace with change.
Inspire a Culture Within Your Organization
3 minute read
Defining a culture at an organization starts with knowing what the expectations are and then leading by example.
HPL & SwissVBS Team Up to Modernize the Way You Learn at Work
3 minute read
Corporate learning programs have an alarmingly low return on investment. We set out to change that.
Dunkin’ Says CYA, but Donuts Still Matter for Brands
4 minute read
Who cares if your brand sells baked goods? Take advantage of what's trending with consumers.
