Thinking ahead.
Stories from the platform economy
A New Agency Paradigm
4 minute read
The lines between traditional marketing disciplines and other business functions are blurring.
Launching Hot Paper Lantern
3 minute read
Behind the scenes with CEO Ed Moed and the bold step he took to create a different type of agency.
The Best Media Spokespeople Think Beyond the Interview
1 minute read
Media training typically focuses on nailing an interview. What’s often missing is a look at the reporter’s POV and what goes on inside the newsroom.
Burger King Does the Unthinkable, Acknowledges McDonald’s Exists
2 minute read
Brands spend a lot of energy pretending their competitors don’t exist. They shouldn't.
Behind Every Great Brand Is a Strong Foundation
2 minute read
Without a strong brand architecture, brands will struggle to outpace their competition and stay relevant.
Building a Brand in the Digital Economy
3 minute read
“Brands today have a lot that they’re up against,” and as a result, they have to keep pace with change.
