Mike Friedin

Mike Friedin

Chief Strategy Officer

Helping brands thrive in a platform economy.

Mike’s an anomaly – a chief strategy officer who always gets his hands dirty. At Hot Paper Lantern, he works directly with marketers to apply advanced technology solutions that solve complex brand marketing challenges. He oversees a team of strategists and an ecosystem of technology partners that are purpose-fit to help businesses navigate the complexities of the digital economy.

Mike has decades of experience advising on strategy, integrated marketing, analytics and technical delivery to clients in media, publishing, financial, healthcare and more. Throughout his career, he has worked closely with key client stakeholders on brand building, digital diagnostics, operating model, digital transformation, marketing services and product innovation.

During his career, Mike has delivered client strategy for global consultancy Accenture; led go to market initiatives for global communication agency networks, such as Grey and KnowledgePoint 360; and has provided executive leadership for digital and social media businesses such as Decision Counsel and AboutFace Digital.

Interested in learning more? Reach out to Mike at mfriedin@hotpaperlantern.com.