Alana Sorrentino

Alana Sorrentino

VP Marketing Communications & Digital Sports

Alana Sorrentino is an innovative marketing communications leader with over 15 years of experience across multiple sectors. Throughout her career, she has developed brand identities, raised brand awareness, identified/influenced target markets, revitalized corporate reputations, and drove employee engagement in diverse businesses.

Building and overseeing cross-functional teams, Alana has led an array of communications plans and 360 campaigns with a proven track record of driving impactful results. Her vast expertise has enabled her to serve as a trusted advisor to Fortune 500 companies, non-profits, and associations including JPMorgan Chase, E*Trade, Estee Lauder Co., Frito Lay, UN Women, Evian, Window Covering Safety Council and Sweet’N Low, to name a few.

Alana holds a B.A from Hofstra University, a M.A in Integrated Marketing Communications from New York Institute of Technology and is a mentor with Everwise building leaders from every level.

Interested in learning more? Reach out to Alana at asorrentino@hotpaperlantern.com.