HPL in the news
It was the best of times, it was the tweets of times, it was the time our VP of Social Media tested Twitter's Promote Mode for 6 months.
The lines between traditional marketing disciplines and other business functions are blurring.
Behind the scenes with CEO Ed Moed and the bold step he took to create a different type of agency.
Media training typically focuses on nailing an interview. What’s often missing is a look at the reporter’s POV and what goes on inside the newsroom.
Brands spend a lot of energy pretending their competitors don’t exist. They shouldn't.
Without a strong brand architecture, brands will struggle to outpace their competition and stay relevant.
“Brands today have a lot that they’re up against,” and as a result, they have to keep pace with change.
Corporate learning programs have an alarmingly low return on investment. We set out to change that.
Defining a culture at an organization starts with knowing what the expectations are and then leading by example.
Who cares if your brand sells baked goods? Take advantage of what's trending with consumers.
Creating a better experience for your customers starts with building a digital stack for the future: a conversation with Michael Friedin.
Communications professionals hold a responsibility to stand up for rigorous, fact-based journalism.