A Bold New Brand and Experience
The leadership team at National Securities faced a challenge in having a fractured brand identity across several owned and operated companies with a less-than-optimal digital presence.
But they had a bold new vision for the business and they partnered with Hot Paper Lantern to create a new brand and evolve the experience of the company’s digital presence.
Inspired by the power of the new brand, we translated the personality and style into a fully-responsive experience. At each phase, our creative approach embodied the personality and essence of the brand. The design approach was one of strength and structure. The build approach focused on creating a defensible system that allowed for flexibility without loss of integrity. The copy was oriented to be direct and concise.