Content design for clarity

In the wake of misconceptions around Facebook’s News Feed product, we consulted with Facebook to devise a new way to visualize and clarify how News Feed works. Collaborating with key members from Facebook’s product marketing and corporate communications teams, we created a new section within Facebook’s Newsroom called Inside Feed.

Campaign Creative

In addition to the work within the Facebook Newsroom, we also designed a variety of assets for the campaign featuring facts and statistics. These designs were featured within Facebook as well as on Instagram and Twitter.

Facing Facts

The final initiative was the launch of the Facing Facts documentary and microsite. Working with a new editorial team, we created a new site experience to debut the launch of the documentary and the national campaign.