Content design for clarity
In the wake of misconceptions around Facebook’s News Feed product, we consulted with Facebook to devise a new way to visualize and clarify how News Feed works. Collaborating with key members from Facebook’s product marketing and corporate communications teams, we created a new section within Facebook’s Newsroom called Inside Feed.
In addition to the work within the Facebook Newsroom, we also designed a variety of assets for the campaign featuring facts and statistics. These designs were featured within Facebook as well as on Instagram and Twitter.