Writing Press Releases That Actually Get Read

Mike Adorno, our vice president of communications, recently spoke with Business News Daily about how to create an effective press release.

“Reporters don’t have a lot of time to comb through a press release,” said Adorno. “They want to know ‘what are the key takeaways that I need to come away with?’ A very straightforward way to do that is to create a short bulleted list that has bite-sized, social media-ready information for any reporter or reader to quickly digest and utilize immediately.”

To read the full article, visit Business News Daily.