‘Worst social media challenge in history’ or a case of ‘privileged offense’?

After Chex Mix recently tweeted “Don’t have a bookmark? Try using Chex Mix instead,” other brands like Oreo, Vitaminwater, Steak-umm and Gushers followed suit.

Laura Bedrossian, VP of social strategy at Hot Paper Lantern and self-declared “huge book nerd,” discusses her thoughts on the irreverent and viral meme in PR Week.

To read the full article, visit PR Week.