Windsor Vineyards names Hot Paper Lantern U.S. AOR

SANTA ROSA, CA: Windsor Vineyards has named Hot Paper Lantern as its agency of record after conducting a competitive review this summer.

The Sonoma County, California-based winery issued an RFP in late June, according to Kate Eckert, Windsor’s brand manager. Presentations were held in July, and Hot Paper Lantern signed the contract with Windsor on August 1. Eckert sent an RFP to six firms before choosing three to pitch.

She added that there was no incumbent on the account and the winery had not worked with an agency for a long time. Eckert declined to say what other shops pitched for the business or the length of the contract with Hot Paper Lantern, but said she expects it to be a long-term partnership.

Eckert said Hot Paper Lantern’s account is 5% to 10% of the company’s marketing budget.

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