TikTok: 8 Routes to Brand Inspiration and Strategy-Building

Some call it Vine 2.0. Others call it annoying. Whatever you call it, marketers and communicators should be paying attention to the short-form video app, TikTok.

Since the platform’s launch, the app has seen more than one billion downloads. On the app, video creators can share vertical, looping videos that are between 15 and 60 seconds long. But what makes the platform special from a content creation perspective is that all editing can be done right in the app with a variety of filters, special effects and a huge music and sound library. This takes mere minutes, as opposed to hours of editing with specialized software.

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