Say this, not that: Messaging and crisis response in the age of Twitter shaming

The Alison Roman vs. Chrissy Teigen feud is a prime example of how poorly an interview can go and the importance of communications and messaging. VP of Social Strategy, Laura Bedrossian, provides her insights on the situation and what she would tell Alison if she could go back in time, Marty McFly-style. 

The full article can be found in CommPROBiz.