Public Warfare: Who Wins and Loses in the Taylor Swift, Scooter Braun Scuffle?

Kayleigh Taylor, Senior Content Strategist


If you’re Taylor Swift, you can’t walk to your car without making headlines. So when you write an impassioned Tumblr post calling one of the music industry’s top managers a bully, you’re going to cause a stir.

In case you live under a rock, Swift’s prior label, Big Machine Records, announced its sale to Scooter Braun yesterday, and Swift is furious. The sale means her first six albums – her life’s work – now belong to Braun, and evidently he and Swift have beef. She thinks he previously tried to damage her career through his clients, Justin Bieber and Kanye West, and suggests the move was a deliberate attempt to control her.

A number of high-profile celebrities immediately weighed in on her claims, which she shared over Tumblr just hours after the sale announcement. Some showed solidarity – most notably her friends Todrick Hall, Cara Delavigne and Halsey – but not everyone thinks she’s telling the full truth. Bieber and Braun’s wife, Yael Cohen Brauns, struck back with fiery Instagram posts saying Swift crossed a line attacking Braun’s character, that her allegations were false, and that if anyone’s a bully, it’s Swift herself.

So, what now? Was it worth it for Swift to go public with her claims? Has she accomplished anything more than a few burned bridges?

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