Agency Vets Launch Hot Paper Lantern

Peppercomm co-founder and CEO Ed Moed is exiting the firm next month to launch an affiliate brand called Hot Paper Lantern.

Other staffers departing Peppercomm for the new firm include partner and president Ted Birkhahn, who will be president of Hot Paper Lantern; chief digital officer Mike Friedin, who is chief strategy officer; CFO Deborah Salerno; and MD Sara Whitman, who is joining as chief people officer.

“We’re still part of the same family, but we’re operating independently,” said Birkhahn, when asked to define “affiliate brand.” He added the firms will share clients, services, and office space.

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