Instagram Could Be the Next Big Thing For Digital Commerce

Laura Bedrossian, our vice president of social strategy, recently spoke with Cheddar about PayPal’s new partnership with Instagram.

“This is infringing on the Amazon Effect,” Bedrossian said of the new partnership. “For Instagram to have evolved to the level where you can make those in-app purchases without having to leave the platform… just makes it that much easier for the consumer and it’s a logical evolution.”

To read the full article, visit Cheddar.