My 6-Month Test Of Twitter’s Promote Mode

Laura Bedrossian, VP, Social Media


It was the best of times, it was the tweets of times, it was the age of November 2017, and Twitter began promoting its “Promote Mode” service.

A mere $99 each month got one access to the platform’s feature that would promote what Twitter’s algorithm deemed the “best” content a user’s account offered.

Then you heard nothing about the feature for a while.

Months later, even though Promote Mode was still in beta, Twitter began marketing the feature again.

And I took the bait to see if it had changed since the last roundup of write-ups.

So, is it worth it?


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