Lessons From the Mind Flayer’s Viral Marketing Play On Tinder

Wondering why the the Mind Flayer didn’t use digital tools to find its next hosts for a hostile Earth takeover? Us too. As an experiment, Laura Bedrossian, VP, Social Strategy set up a Tinder profile for the king of the Upside Down. Before being banned from the platform, she had a two-hour stint to test the waters of using the platform for viral marketing.

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