HPL’s Crisis Response Index named to best PR content list

The Holmes Report recently named HPL’s Crisis Response Index a top 10 thought leadership piece from 2019.

The Index, which looked at the evolution of stock prices for 80 publicly traded companies following major crises, concluded that a good crisis response reduces the financial hit that companies take—even if it takes the company longer to get those messages out.

“In a perfect world, a swift and effective response is ideal; however, if a company needs to sacrifice one over the other, the data clearly shows taking more time to respond intentionally and with purpose outperforms a fast response lacking resonance,” said HPL President Ted Birkhahn.

To read the full ranking, visit The Holmes Report.