Handle Marketing Challenges With A Team Of Rivals

Prominent historian Doris Kearns Goodwin wrote a fascinating book about President Lincoln titled “Team of Rivals.”  Goodwin chronicled how Lincoln had an extraordinary ability to put himself in the shoes of other human beings — irrespective of political party.

Of all the things that Lincoln is known for — helping to abolish slavery; preserving the Union during the Civil War — insufficient attention is given to his embrace of people who he disagreed with vehemently. Yet the common thread that united his achievements was his ability to empathize and compromise to achieve a greater outcome.

What does this have to do with marketing?  I can’t help but notice the strong parallels between Lincoln’s ability to embrace a team of diverse and antagonistic thinkers, which is consistent with our industry’s shift to more multidisciplinary strategists to solve complex marketing and business challenges.

We would be wise to take a page out of Lincoln’s playbook.

To read the full article, visit the Media Post.