The Best Media Spokespeople Think Beyond the Interview

Kristina Corso, Communications Specialist

Media training typically focuses on nailing the interview. Usually the advice is to deliver key messages and avoid topic land mines.  Often missing is an understanding of the newsroom and the reporter’s POV.

As you know, some newsrooms are shrinking. Reporters often churn out multiple stories daily. Stories are cut faster than you can say “new Trump tweet.”

Understanding reporters’ challenges increases your chance of gaining coverage. It also can lead to a strong relationship with journalists.

With that, here are some tips for PR pros as they prepare thought leaders for life after the interview.

To read the full article, visit PR News.