Money Talks:
Crisis Response Index
Crisis Response Index
In times of crisis, a slow, ineffective response spells disaster for a company’s stock price. But what matters more – speed or quality of response?
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About the index
Hot Paper Lantern analyzed how 80 companies communicated during a significant crisis event. Our research shows that how and when a company responds to a crisis is directly linked to the performance of its stock price over the short- and long-term.
80
companies
105
crises
535k
mentions
Key insights
In a perfect world, a swift and effective crisis response is ideal; however, our data shows that if companies need to sacrifice one over the other, taking more time to respond with intention takes precedence over a quick, yet insufficient response.
4%
stock decline; response within hours
10%
stock decline; response within days
14%
stock decline; response within weeks
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Get in touch
Comments? Questions? Praise? We want to hear from you. Reach out to us with your thoughts. tedb@hotpaperlantern.com
