Money Talks:

Crisis Response Index

Crisis Response Index

In times of crisis, a slow, ineffective response spells disaster for a company’s stock price. But what matters more – speed or quality of response?

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About the index

Hot Paper Lantern analyzed how 80 companies communicated during a significant crisis event. Our research shows that how and when a company responds to a crisis is directly linked to the performance of its stock price over the short- and long-term.

80

companies

105

crises

535k

mentions

Key insights

In a perfect world, a swift and effective crisis response is ideal; however, our data shows that if companies need to sacrifice one over the other, taking more time to respond with intention takes precedence over a quick, yet insufficient response.

4%

stock decline; response within hours

10%

stock decline; response within days

14%

stock decline; response within weeks

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Get in touch

Comments? Questions? Praise? We want to hear from you. Reach out to us with your thoughts. tedb@hotpaperlantern.com