Money Talks:

Crisis Response Index

Crisis Response Index

How can a company in crisis protect its shareholders? Our index shows how swift and purposeful communication can minimize erosion of shareholder value.

About the index

Hot Paper Lantern analyzed how 80 companies communicated during a significant crisis event. Our research shows that how and when a company responds to a crisis is directly linked to the performance of its stock price over the short- and long-term.

80

companies

105

crises

535k

mentions

Key insights

In times of crisis, a slow, ineffective response spells disaster for a company’s stock price.

In a perfect world, a swift and effective crisis response is ideal; however, our data shows that if companies need to sacrifice one over the other, taking more time to respond with intention takes precedence over a quick, yet insufficient response.

4%

stock decline; response within hours

10%

stock decline; response within days

14%

stock decline; response within weeks

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Download the report

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Get in touch

Comments? Questions? Praise? We want to hear from you. Reach out to us with your thoughts. tedb@hotpaperlantern.com