HPL Social Lead, Joe Pollicino, discusses why every brand should include YouTube in their social media strategy.
Laura Bedrossian comments on Sara Lee's social media response to their recent (surprise) SNL shout out.
Laura Bedrossian shares her thoughts on how parents - or brands - can evaluate a new social media platform.
Marketers and communicators should pay attention to the short-form video app, TikTok.
The "Don't have a bookmark?" meme has polarized social media experts.
How often should you post content to your social media channels, and what should that content look like? We've got answers.
Are you using a fully-developed profile to push out detailed, well-written content? If not, you might be leaving SEO and ROI on the table.
We love a brand that goes over the top for moms on Mother’s Day. But while the @Padres stunt was thoughtful, it wasn't well thought out.
Instagram has entered the payments space. Our VP of social strategy shares why this is a "logical evolution."
It was the best of times, it was the tweets of times, it was the time our VP of Social Media tested Twitter's Promote Mode for 6 months.