Laura Bedrossian comments on Sara Lee's social media response to their recent (surprise) SNL shout out.
Laura Bedrossian shares her thoughts on how parents - or brands - can evaluate a new social media platform.
Marketers and communicators should pay attention to the short-form video app, TikTok.
The "Don't have a bookmark?" meme has polarized social media experts.
How often should you post content to your social media channels, and what should that content look like? We've got answers.
Are you using a fully-developed profile to push out detailed, well-written content? If not, you might be leaving SEO and ROI on the table.
We love a brand that goes over the top for moms on Mother’s Day. But while the @Padres stunt was thoughtful, it wasn't well thought out.
Instagram has entered the payments space. Our VP of social strategy shares why this is a "logical evolution."
It was the best of times, it was the tweets of times, it was the time our VP of Social Media tested Twitter's Promote Mode for 6 months.
Brands spend a lot of energy pretending their competitors don’t exist. They shouldn't.